Holly’s professional background, spanning over 15 years in recreation, health, and wellness, and 11 years in digital marketing, has laid a solid foundation of skill. She has dedicated her career to nurturing communities, planning events, and promoting wellness.
Today, as the Executive Director for the Canadian Herb Conference, as well as the Social Media Coordinator with Wild Rose College, Holly blends her passion for herbalism with her expertise in marketing and event management, expanding the reach and impact of herbal community.
She is currently a community herbalist. Her plant path is eclectic with learning from the Herbal Holistics Foundations program from Colleen Emery, Flower Essence Practitioner training from Ruth Toledo Altschuler, and mentorship from Samantha Orthlieb. . Holly proudly holds space for the Student Herb Club for the BCHA, a testament to her commitment to education and community in the herbal realm.
Through her business, Trail of Adventure, Holly offers a suite of services that bridge her love for nature with her professional skills. She provides flower essence formulations, marketing and brand development, and self-directed courses infused with a nature-filled perspective. Her work is an invitation to others to explore their own paths to wild freedom, guided by the wisdom of the natural world.
When she’s not at her keyboard, Holly is growing native plants in her backyard, joyfully exploring and adventuring with her two children and one enthusiastic springer spaniel. She acknowledges the land she plays on is in the traditional territories of the Woodland Cree, Stoney, and Métis peoples, within Treaty 6 Territory and extends gratitude to the Indigenous people who act as stewards of these lands, waters, and ecosystems.