Credits: 81 Classroom Hours
Lesson 1 – Course Introduction || 8 Videos
• Visualize This: Imagine a World Where…
Lesson 2 – The Creative Process || 11 Videos
• Dream Big
• FUD: Fear, Uncertainty, and Doubt
• How to Get Clarity, Confidence & Credibility to Take on Any Project
• How You Can Become a Creative Visionary
• Key Traits of the Creative Visionary Entrepreneur
• The 3 Essential Steps to go from Concept to Creation
• Conceive: How to Get the Clarity about Your Concept & Calling
• Commit: Why Courage before Confidence
• Create: Collaboration & Credibility
• Aligning Purpose, Passion, Profits
Lesson 3 – Holistic Enterprise || 34 Videos
• The Connection Economy
• Social Operating Principles
• Shifting Old Paradigms: Business, Money, & Marketing
• Purpose, Mission, Vision, Values
• Relationship Economy: Know, Like, Trust
• Be Relationship-driven
• Be Values-based
• Supporting Social and Environmental Initiatives
• Brand
• Authenticity: Your Biggest Opportunity, and Your Greatest Strength
• Competition?
• The Role of Intuition in Business
Lesson 4 – Business Foundations || 25 Videos
• The Artist & The Entrepreneur: 2 Ways to Create a Business (Product or Service) Clear Goals & Realistic Business Objectives
• Assessing the Market
• Collaborative Business
• Developing a Business Plan
• SWOT Analysis
• Finance and Accounting Fundamentals
• The Roles of Bookkeeper & Accountant
• How to Read Financial Statements
• Understanding Balance Sheets & Using KPI’s
• Money Saving Strategies
• Financing Your Business
• Paying Yourself
• Business Legalities: Registration, Corporate Structure, Insurance and more • Business Communications: Standards & Policies
Lesson 5 – Business Models & Revenue Streams || 14 Videos
• Understanding & Exploring Business Models
• 2 Distinct & Profitable Business Models You Can Implement
• Developing Multiple Streams of Income
• The Power of Speaking: 3 Ways To Grow Your Business
• Where & How to Deliver Your Message
• Talks & Workshops: Structure, What to Do & What Not to Do
Lesson 6 – Product Development || 25 Videos
• The Case for Offering Product
• What to Make, What to Sell
• Sourcing, Fulfillment & Contracting Out
• Scale, Positioning & Support
• Pricing Products
• Health Canada & NPN’s
• Manufacturing & GMP’s
• Documentation and Record Keeping
• Shelf Life & Product testing
Lesson 7 – Marketing with Clarity & Focus || 28 Videos
• What is Feel Good Marketing
• What is the role of marketing
• What is Word of Mouth Marketing, Why it is So Effective and How to Utilize it • Testimonials and Reviews
• Niche Marketing
• Strategic Alliances
• Hub Marketing
• Joint Ventures
• Point of View Marketing
• Newsletters
• Social Media Strategies
Lesson 8 – Sales || 18 Videos
• Enjoyable & Effective
• 9 Specific Sales Strategies
• Sowing Seeds
• Never Sell a Product…
• Loss & Gain, Pleasure & Pain
• Analogies & Metaphors
Lesson 9 – Conclusion || 1 Video
