Advanced
*Business for Herbalists
Learn practical step-by-step know-how and action-oriented skills to take your herbal business to the next level
Overview
This business-focused course was developed with herbalists in mind and is designed to help you navigate the complexities of starting a business, product development, marketing and sales from a holistic perspective.
10 In-Depth Business Case Studies Videos
174 Videos
9 Lessons
31+ Hours of Video Content
No Quizzes or Exam
Lifetime Access to Content with 1 Year to Complete for Certificate
Certificate of Completion
3 Month Access to the Herbal Village
Description
Syllabus
Learning Outcomes
Instructors
Description
Description
This course is much more than just marketing, sales and product development, but covers a broad range of topics you need to become proficient in in order to have a successful business. Learn practical step-by-step know-how and action-oriented skills to take your herbal business to the next level and develop an entrepreneurial mindset.
Is this course for me?
This course has been created with Herbalists in mind and whether you are new to business or are already a few steps down the path and earning revenue, this course will help you grow your business. It is bundled as part of the Master Herbalist Diploma Program or may be taken on it’s own.
Syllabus
Syllabus
Credits: 81 Classroom Hours
Lesson 1 – Course Introduction || 8 Videos
• Visualize This: Imagine a World Where…
Lesson 2 – The Creative Process || 11 Videos
• Dream Big
• FUD: Fear, Uncertainty, and Doubt
• How to Get Clarity, Confidence & Credibility to Take on Any Project
• How You Can Become a Creative Visionary
• Key Traits of the Creative Visionary Entrepreneur
• The 3 Essential Steps to go from Concept to Creation
• Conceive: How to Get the Clarity about Your Concept & Calling
• Commit: Why Courage before Confidence
• Create: Collaboration & Credibility
• Aligning Purpose, Passion, Profits
Lesson 3 – Holistic Enterprise || 34 Videos
• The Connection Economy
• Social Operating Principles
• Shifting Old Paradigms: Business, Money, & Marketing
• Purpose, Mission, Vision, Values
• Relationship Economy: Know, Like, Trust
• Be Relationship-driven
• Be Values-based
• Supporting Social and Environmental Initiatives
• Brand
• Authenticity: Your Biggest Opportunity, and Your Greatest Strength
• Competition?
• The Role of Intuition in Business
Lesson 4 – Business Foundations || 25 Videos
• The Artist & The Entrepreneur: 2 Ways to Create a Business (Product or Service) Clear Goals & Realistic Business Objectives
• Assessing the Market
• Collaborative Business
• Developing a Business Plan
• SWOT Analysis
• Finance and Accounting Fundamentals
• The Roles of Bookkeeper & Accountant
• How to Read Financial Statements
• Understanding Balance Sheets & Using KPI’s
• Money Saving Strategies
• Financing Your Business
• Paying Yourself
• Business Legalities: Registration, Corporate Structure, Insurance and more • Business Communications: Standards & Policies
Lesson 5 – Business Models & Revenue Streams || 14 Videos
• Understanding & Exploring Business Models
• 2 Distinct & Profitable Business Models You Can Implement
• Developing Multiple Streams of Income
• The Power of Speaking: 3 Ways To Grow Your Business
• Where & How to Deliver Your Message
• Talks & Workshops: Structure, What to Do & What Not to Do
Lesson 6 – Product Development || 25 Videos
• The Case for Offering Product
• What to Make, What to Sell
• Sourcing, Fulfillment & Contracting Out
• Scale, Positioning & Support
• Pricing Products
• Health Canada & NPN’s
• Manufacturing & GMP’s
• Documentation and Record Keeping
• Shelf Life & Product testing
Lesson 7 – Marketing with Clarity & Focus || 28 Videos
• What is Feel Good Marketing
• What is the role of marketing
• What is Word of Mouth Marketing, Why it is So Effective and How to Utilize it • Testimonials and Reviews
• Niche Marketing
• Strategic Alliances
• Hub Marketing
• Joint Ventures
• Point of View Marketing
• Newsletters
• Social Media Strategies
Lesson 8 – Sales || 18 Videos
• Enjoyable & Effective
• 9 Specific Sales Strategies
• Sowing Seeds
• Never Sell a Product…
• Loss & Gain, Pleasure & Pain
• Analogies & Metaphors
Lesson 9 – Conclusion || 1 Video
Learning Outcomes
Learning Outcomes
Upon completion of this course, you will gain an understanding of the necessary steps and legalities of starting a holistic business. You will learn how to develop, market and sell products with a holistic mindset and gain knowledge of various business models in the herbal industry.
Instructors
Begin Your Herbal Journey Today…
Sign up nowCost: $197
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$197.00
Include Printed Course Manuals?
Select the printed manuals you would like to have included below. You can order more at any time during your membership.
$72.95
What do our Students say?
Ready to take your herbal knowledge to the next level?
Master Herbalist Program
Foundation
Ready to advance your knowledge and skills as an Herbalist? Sign up for our Master Herbalist Diploma Program – where you will build on the extensive foundation in the Practical Herbalist Diploma program.
Whether your interest lies in pursuing something such as building a practice, creating your own plant medicine, teaching, or formulating a product line- the Master Herbalist Diploma Program will empower you with the knowledge to begin forging a career in herbal medicine.
Take the next step on your herbal journey today.
From $225.45/month
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